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JUUL And E-Cigarettes

With new cases of JUUL and other vaping-related illnesses being reported every day, the dangers posed by e-cigarettes are now clearer than ever. If you or a child have become addicted to nicotine through the use of a JUUL device, Fears Nachawati can help.

JUUL has spread through schools like wildfire. This is thanks, in part, to their design and the ways in which they’ve been marketed. JUUL devices are often mistaken for USB drives. They are small and thin, and run on batteries that can be recharged by plugging the device into a computer. This makes them very easy to conceal. In fact, several news reports on the JUUL epidemic have highlighted the fact that their size and appearance have led to them being used in school bathrooms and even classrooms themselves.

In addition, much of JUUL’s marketing has been aimed directly at young audiences. JUUL Labs created advertisements filled with young people enjoying their devices and relied heavily on social media to promote and share them. Many of these advertisements highlighted the flavor pods used with each JUUL device, filled with liquid nicotine that, when heated, leaves only a scented vapor behind.

Since they first appeared on the market, JUUL devices have been falsely portrayed as a safe alternative to smoking, or a way for current smokers to wean themselves off cigarettes. The truth is that each flavor pod contains just as much nicotine as a pack of cigarettes, so the risk of addiction is much higher. And just like cigarettes, nicotine addiction is an expensive habit that creates a whole list of potential health problems users will likely face in the future.

JUUL Labs recently replaced its CEO and announced that it is suspending its advertising. The public is finally becoming aware of the dangers JUUL poses and the company is currently facing several lawsuits. If you or your child developed an addiction to nicotine through JUUL, we want to hear from you. Contact us at 214-890-0711, and let us help you determine the best path forward.


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With offices across Texas, and attorneys licensed in Texas, Florida, Arkansas, New Mexico, California, Illinois, District of Columbia, Missouri and Oklahoma, Fears Nachawati is dedicated to attaining the best possible solutions for our clients’ business and personal needs. We strive to be professionals who are creative, empathetic and reliable.

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